In live streaming projects, VOD platforms, recommendation systems – every millisecond of delay and every gap in test coverage can translate into real losses. When we were developing a new version of a streaming platform, we asked ourselves: how can we reduce development time without losing quality?
The answer? Automate as many elements of the process as possible – with the help of AI. We looked at the most effective tools to support developers in their daily work and tested their impact on the speed and quality of implementations.
#1 PROBLEM: How to reduce development time without losing quality?
The development teams at Mediatech work under great time pressure. The launch of a new platform or feature must be timed to coincide with a programme frame, an advertising campaign or the start of a sports season. This means minimal margin for error and fast iteration cycles. The most common issues reported by teams are:
- too much debugging and testing time,
- manual code analysis during review,
- lack of tools for intelligent code completion,
- delays in the implementation of new team members.
As a result, companies lose time, money and competitive advantage because developers have to focus on tasks that can be automated.
Prerequisites:
✅ OTT application with high content dynamics
✅ Team working in CI/CD model
✅ High variability of functions – A/B tests, fast iterations
Problem description:
Prolonged sprints, team overload at code review, manual debugging and bugs unnoticed at unit testing stage.
We have put together a set of AI tools that we have implemented in several Mediatech projects. We analysed their impact on development speed, code quality and responsiveness to change. Here's what really works:
- Copilot and TabNine significantly speed up the writing of code – especially in React UI components and middleware layers.
- CodeScene and SonarQube detect patterns of technical debt and code readability issues – they also help automate part of the code review process.
- Testim.io allows you to create automated E2E tests based on real user scenarios – without manually coding test cases.
- Read the Docs AI generates documentation from code in real time, so developers do not have to write it by hand.
- We have plugged the ChatGPT API into Slack – it acts as an internal 'tech support' for quick answers to problems and function clarifications.
#2 PEOPLE: Where do teams lose the most time?
By analysing the development processes, we identified five areas with the greatest potential for optimisation:
1. Writing code – the lack of intelligent prompting support increases implementation time and syntactic errors.
2. Debugging and testing – manually sifting through code looking for bugs is hours of wasted time that could have been spent on feature development.
3. Code review – a manual process, burdening lead developers and delaying merge.
4. Documentation – a task often put off, even though crucial for onboarding and maintaining quality.
5. Optimisation and refactoring – rarely done on an ongoing basis due to lack of support in performance analysis.
#3 SOLUTION: The most effective AI tools implemented at Mediatech
Based on the audit and tests carried out in Neoncube's projects in the Mediatech industry, the following is a list of the most useful tools supported by artificial intelligence.
- TabNine, CodeComplete, GitHub Copilot – suggest syntax, hint at variable names, functions and even whole sections of code in line with the project context.
- DebugMate, SonarQube, CodePro – analyse code using ML models, detect logic gaps, errors and point to specific fixes.
- Codacy, CodeScene, ReviewCode - tools that automate code review, pointing out duplicate code, inconsistencies in style and potential trouble spots.
- Doc.ai, Read the Docs, GitHub AI Docs – automatically generate feature descriptions, pull request summaries and changelogs.
- Applitools, Testim.io, Cucumber AI – generate test scenarios, automate test coverage, detect vulnerabilities in real time.
- SonarLint, CodeFactor, InteliSense – analyse application performance and suggest changes to improve speed and stability.
- Adobe XD AI, Figma AI Assist, Sketch AI – accelerate design iterations and integration of UX/UI teams with developers.
- ChatGPT, Dialogflow, BotStar – support developers in the IDE, help debug and suggest contextual solutions.
#4 RESULTS: What have we achieved through implementation?
Once the AI suite was fully implemented in the Mediatech project, measurable results were achieved:
- Reduction of production errors
- Reducing code review time
- Limitation of debugging time
- Faster onboarding of new developers
- Greater test coverage with the same team time
#5 CONCLUSION: AI as the foundation for growth at Mediatech
Implementing AI tools in Mediatech projects not only speeds up development teams, but has a real impact on code quality and security. In a world where every second of delay can cost the loss of a user or advertiser, AI-based automation is becoming not an add-on but a necessity.
With AI, we can write better code, test it faster, document it more effectively and deploy it more securely. And that means – fewer failures, less stress and more time to develop real product value.