In 2024, the Mediatech industry is entering a whole new level. The rapid development of digital technologies, cloud gaming, artificial intelligence and e-sports is changing the way we consume and create content. In this evolving space, technology is playing a key role, enabling media companies to reach new audiences, personalise content and optimise processes. I uncover the key trends that are shaping the future of Mediatech and show what business value they can bring.

The reality of the Mediatech industry ​

The Mediatech industry is undergoing one of the biggest transformations in its history. Driven by rising consumer expectations, global growth in internet and mobile technology use and the demand for personalised content, Mediatech is evolving faster than ever before.

Companies need to adapt their strategies to not only keep up with these changes, but also to maximise their profits.

Let’s talk business.

Game development in cloud technologies ​

The first significant trend at Mediatech is the development of cloud-based games. Cloud-based gaming eliminates the need for expensive consoles and computers, allowing gamers to access high-quality games on virtually any internet-enabled device. According to Grand View Research, the global video game market was valued at $242.39 billion in 2023 and is projected to reach $583.69 billion by 2030, growing at a 13.4% CAGR from 2023.

Platforms such as Microsoft xCloud and NVIDIA GeForce Now are at the forefront of this segment, offering gamers flexibility and access to games anywhere in the world. For media companies, this means new monetisation opportunities, monetising subscriptions and advertising based on cloud platforms.

Rise in popularity of e-sports ​

In 2024, e-sports will continue its rapid growth, becoming even more widespread and professional. The number of e-sports viewers worldwide is expected to exceed 577 million by the end of 2024, and the market is expected to be worth $1.87 billion. E-sports tournaments such as the League of Legends World Championship attract millions of viewers, creating new opportunities for both players and organisers. For Mediatech companies, it is an opportunity for new advertising partnerships, sponsorships and providing content for a growing fan base. E-sport is not just about entertainment, it is also a new channel for engaging audiences.

Even greater growth in the role of social media and mobile applications ​

Social media and mobile apps are becoming increasingly important in the Mediatech industry, and their role as platforms for creating and consuming content will continue to grow in 2024. TikTok, Instagram or Snapchat are constantly increasing reach and user engagement, which is transforming the way content is distributed.

According to available data, the global number of social media users is expected to exceed 5.17 billion in 2024, corresponding to 63.7% of the world's population. Projections indicate that by 2027, the number of users could increase to 5.85 billion, representing an annual growth rate of 3.7-5.7%.

It is also worth noting that 94.9% of internet users worldwide use social media, highlighting its global reach and influence. Mobile apps are becoming the dominant way to consume content, and their personalisation and interactivity are opening up new marketing and advertising opportunities for Mediatech companies.

Let’s talk business.

Introduction of new AI technologies - personalisation and optimisation of campaigns ​

Artificial intelligence (AI) will become an even more integral part of the Mediatech industry in 2024. With these technologies, media companies can personalise content on an unprecedented scale, tailoring it to individual user preferences. AI allows real-time data analysis to create more personalised advertising campaigns, better tailored to the audience. An example is Netflix, which uses AI to recommend content, increasing user engagement and time spent on the platform.

Greater emphasis on data security ​

Increasing data flows and increasingly sophisticated AI algorithms also bring new information security challenges. In 2024, the focus on data protection in Mediatech will become even greater, especially in the context of new regulations such as RODO in Europe and similar legislation in the US. According to an IBM report published in 2024, the average global cost of a data leak is $4.88 million, an increase of 10% compared to the previous year. The main reasons for this increase are increasingly complex attacks and the growing amount of data stored in the cloud.

Mediatech companies will need to invest in security technologies such as encryption, firewalls, and educate their employees to minimise the risk of leaks and cyber attacks.

Let’s talk business.

The role of trends in Mediatech ​

Mediatech in 2024 is an industry that is evolving rapidly, introducing new technologies that are revolutionising the way we create and consume content. Innovations in areas such as cloud gaming, e-sports, artificial intelligence and data protection are key to the future of the industry. Companies that do not invest in these solutions risk being overtaken by competitors and falling into technological debt. The Neoncube team is ready to support innovation and help companies adapt to new realities, providing them with the tools they need to succeed.